UAECreatives.com looks at some of the notable print creatives from the United Arab Emirates.
No glamour is attached to the presentation of the creatives on our blog -
it is straight from the newspapers captured from a reader's viewpoint.

Click on the ads to enlarge for a detailed view.
You can also RATE, POLL your opinion and also COMMENT on them and share your views.



Find UAE related info:
Google

Saturday, September 16, 2006

Masafi Campaign


KT, 21 Sep 06

KT, 14 Sep 06


KT, 7 Sep 06

4 comments:

Prometheus said...

Could someone put Prometheus out of his misery at not being able to fathom the message in this ad? For crying out loud, what in the name of Beelzebub is Masafi trying to say?

UAECreatives.com said...

:) yup..I couldnt fathom the "Fi" bit either. "Fi" in arabic - afaik - means "in". So 'Fi Masafi' means 'In Masafi', I assume.

I liked the idea of tying the brand name into the headline though - short and powerful? Aids recall. I have seen umpteen TV commercials and ads..though brilliant, at the end of it all, I can't recall which brand it was for.

Currently, in the UAE, I think HSBC is doing a good job in maintaining a brand identity in the print medium. The thick red borders around and in their ads always reminds me that its HSBC.

Prometheus said...

Fi is also used as 'got/have'. As in 'Got Masafi?'. Still, water container's crying 'got masafi' is still Esperanto to Prometheus. Are they saying 'you think you got problems? you never had masafi. now THAT's a problem'.

UAECreatives.com said...

Hmmm...yes...it could mean either the cans, containters and coffee makers are thirsty and crying for Masafi ;-) ...or...they are crying because you have given them up for Masafi - a healthier alternative.

UAECreatives.com launched!

UAECreatives.com launched!
UAECreatives.com launched!

Want your own dotcom blog?


For free help, email
help@uaecreatives.com

Blog Archive

Unique Visits

Blog Flux Directory

SITE METER