looks at some of the notable print creatives from the United Arab Emirates.
No glamour is attached to the presentation of the creatives on our blog -
it is straight from the newspapers captured from a reader's viewpoint.

Click on the ads to enlarge for a detailed view.
You can also RATE, POLL your opinion and also COMMENT on them and share your views.

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Thursday, May 24, 2007

Abu Dhabi Commercial Bank "INsmallMENT" Print Ad

In a text book of advertising...I think it was "The Creative Connection - Advertising, Copywriting and Idea Visualization" which I had read when doing my Visual Communication degree, had outlined different categories of visuals that would trigger the first 'A' in AIDA (Attention-Interest-Desire-Action)....Babies, Animals...(for the rest of the list you'll have to get the copy was borrowed and never returned).

The Abu Dhabi Commercial Bank ad below employs animal visuals to illustrate their concept of "small installments to reduce our problems".

What do you think?

No comments: launched! launched! launched!

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