Standard Chartered Bank Corporate Ad

Standard Chartered’s corporate ad has an interesting visual…could it have been more dramatic?

Dan the Gardener gets topical

Dan the Gardener ads have been regular on Dubai’s free newspaper 7Days.ae. You might like it or hate it but it’s there…so do tell us what you think of them?

Teaser - Sawaeed Employment

Hmmm...

Teaser - Nabeel Perfumes

A lot of smoke (and fire too) on Smoking!

Smoking is being banned in all public places by Dubai Municipality....more on that here.
And also since May 31 was World No Tobacco Day, there were a flurry of ads in UAE print. A few of them are reproduced below:

The Dubai Municipality & WHO ad:



One that takes on the Marlboro brand of advertising:




Here's one with long copy:




Here's a topsy-turvy one: 






Another one, a clever image play:

Universal Studios Theme Park in Dubai!

Credit Card Ads

Abu Dhabi Commercial Bank "INsmallMENT" Print Ad

In a text book of advertising...I think it was "The Creative Connection - Advertising, Copywriting and Idea Visualization" which I had read when doing my Visual Communication degree, had outlined different categories of visuals that would trigger the first 'A' in AIDA (Attention-Interest-Desire-Action)....Babies, Animals...(for the rest of the list you'll have to get the book...my copy was borrowed and never returned).

The Abu Dhabi Commercial Bank ad below employs animal visuals to illustrate their concept of "small installments to reduce our problems".



What do you think?

Interesting print ads for magazines

Interesting May print ads

1) DHL



2) Sahara Mall, Sharjah

Interesting ads from the Friday magazine

Friday mag, Gulf News, May 4

Madinat Jumeirah & Mastercard

Interesting visual twist.

Print Ad - DHL Courier

DHL continues its comparison theme and branding in all its ads.

Virgin Atlantic celebrate 1st Birthday

Interesting visual pun!

More November print ads

Home Centre

Kt, 14 Nov 06

Moschino


McDonalds

KT-Weekend mag, 10 Nov 06

Emirates Post - Universal Postal Union Strategy Conference

KT, 11 Nov 06

Dusit Dubai - My Bar

KT, 14 Nov 06

Rowena - Brush Activ

KT-Weekend mag, 10 Nov 06

Some interesting November ads

HITACHI Cyclone - Vacuum Cleaner

KT, 7 Nov 06

Dubai Racing Club

CME (Campaign Middle East), 5 Nov 06

The Dubai Desert Challenge Rally Championship

7 Days, 2 Nov 06

Borders Bookshop

7 Days, 5 Nov 06

Al Habtoor Motors

KT, 8 Nov 06

Aer Lingus - Irish Airways

7 Days, 8 Nov 06

IKEA

KT, 1 Nov 06

YOU DECIDE! - Dubai Traffic Safety - Print ad

Dubai Police cracks down on road trolls, speed demons and 'death wish' drivers. Way to go!

ET, 8 Nov 06

Upside down - do readers frown?

David Ogilvy on Advertising" contains section with a lot of donts on the use of twisted and upside down elements in an ad. Ogilvy frowned upon anything that would require a reader to do any additional task in trying to comprehend an ad. The ones below for example feature upside down visuals. The topsy-turvy visuals in the Microsoft Flight Simulator ad goes well with the idea. But does the HSBC visual work?


7 Days, 19 Oct 06



KT, 1 Nov 06