Standard Chartered Bank Corporate Ad

Standard Chartered’s corporate ad has an interesting visual…could it have been more dramatic?

Print Campaign - Barclays Bank

In an earlier post, I had mentioned how advertsing textbooks cite animals as attention catching devices...Barclays Bank follows the text-book route.

Print Campaign - HSBC Bank

Loans and stones
May break my bones
But your ads can't hurt me!

Credit Card Ads

Abu Dhabi Commercial Bank "INsmallMENT" Print Ad

In a text book of advertising...I think it was "The Creative Connection - Advertising, Copywriting and Idea Visualization" which I had read when doing my Visual Communication degree, had outlined different categories of visuals that would trigger the first 'A' in AIDA (Attention-Interest-Desire-Action)....Babies, Animals...(for the rest of the list you'll have to get the book...my copy was borrowed and never returned).

The Abu Dhabi Commercial Bank ad below employs animal visuals to illustrate their concept of "small installments to reduce our problems".



What do you think?

Arab Bank Print Campaign

Full Page ads. Usual corporatese...design/visual wise.

Mashreq Bank - Corporate Print Campaign

Mashreq Bank tries the testimonial approach to bag more corporate business:

Gulf News, 27 March 2007

Abu Dhabi Commercial Bank - Credit Card Campaign

Credit Cards...these days you can't live with or without them! Here's ADCB (Abu Dhabi Commercial Bank) trying to tempt us with giveaways!

7 Days, 29 March 2007

The Ides of March!

Snapped some interesting ads this week of March.

Lamcy Plaza, Emirates Today, 25/03/07



Monster.com, 7Days, 25/03/07


Bur Juman, 7Days, 25/03/07



HSBC Bank, Gulf News, 23/03/07



Air France, Gulf News, 25/03/07


Liberty Motors, Gulf News, 25/03/07


Jumeirah, Gulf News, 25/03/07

Mashreq Bank - Let's talk Business - Print Campaign

KT, 8 Nov 06


KT, 8 Nov 06


KT, 8 Nov 06

National Bank of Abu Dhabi - Winner Account - Print Campaign

It's a good thing that banks are maintaining a brand identity in their advertising (though I wish the same could be said about their service) - banks such as HSBC, CBI (ads published elsewhere in this blog) maintain a good brand presence apart from NBAD (National Bank of Abu Dhabi) in print.

(Apologise for the poor quality of these images...am working out a way of capturing better quality pictures soon.)


ET, 3 Oct 06


GN, 1 Oct 06


KT, 25 Sep 06


KT, 4 Sep 06

Barclays Bank - Print campaign

7 Days, 8 Oct 06


7 Days, 8 Oct 06


7 Days, 10 Oct 06

CBI Bank - 'We Answered' print campaign

KT, 2 Oct 06


GN, 1 OCt 06

HSBC Bank - Borrowing Solution - Print Campaign

7 Days, 4 Oct 06

ET, 7Sep06

KT, 7Sep06

HSBC Bank - Business Banking campaign

KT, 28 Sep 06


7Days, 20 Sep 06


KT, 17 Sep 06

ABN AMRO Credit Card Promotion Campaign

KT, 13 Sep 06


KT, 10 Sep 06