Dubai Bone and Joint Clinic Campaign

When I was a rookie writer (early 1994), a visiting swashbuckling lady creative director from HTA (India) told me that a headline should contain a benefit and an intrigue. In 2002, I read about 'visual/headline twists' in Jim Aitchison's classic "Cutting Edge Advertising" and a good practice - 'if there is twist in the visual, keep the headline straight' and vice versa.

This campaign features a visual twist. You'll be hearing a lot more of twisting in my blog posts from now on!


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September 1 - 5

1) ABC Business Pages

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2) Classic
- Bafco Furniture

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3) More is not enough
- Sansa Multimedia player

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4) Quad Bikes and Jet Skis banned?
- ENOC & EPPCO Supermarkets

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5) Official Directory of the Department of Health & Medical Services

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6) Fuji film gets on the Back to School promotion bandwagon

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7) Challenging the Norms - Dubai Investments

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8) Powering Manufacturing
- Dubai Industrial City

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9) The 'We make it possible' touch
- Dubai Bone and Joint Clinic

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10) Small Details?
- Daman National Health Insurance

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11) "Growing feet in safe hands"
- Clarks Footwear for kids

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12) Sheikha Manal's Young Artist Award - New Signature Competition 2006

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13) Raffle of the Investment kind
National Bonds

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14) Adventurous Spirit - Toyota Fortuner

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15) First in the Middle East
- International Sports Science Congress at Doha, Qatar

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16) The new Bond advertising spiel begins
- Omega Watches

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17) To upgrade, just exchange!
- Fono Nokia Mobile Exchange offer

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18) The Banks are going to get you anyhow.
- ABN AMRO & the free Swiss watch deal

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19) Marketing is the name of the game - LG offers free microwave cooking lessons

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20) Horses need Tigers? - Toyo Tyres - Al Futtaim Group

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