TBWA/RAAD's Pedigree Dog Food Ad

This situational ad was sent by Associate Creative Director Sakib of TBWA/RAAD, Dubai. Great work, guys! Looking forward to seeing more of your work!

From his email:

"...We just did this ad for our client Pedigree dog food.

As you may know, it was just officially announced that the planet Pluto has lost it's status as a planet.

We quickly took this opportunity to do an ad for Pedigree.

Also, the global tagline for Pedigree is: "We're for dogs". We added a little twist there as well.

Credits.

Art Director: Sakib Afridi

Creative Director & Copywriter: Shehzad Yunus.

Hope you like :)

Thanks

Sakib Afridi
Associate Creative Director
TBWA/RAAD Middle East