Print Campaign - Arwa Bottled Drinking Water

A daily dose of laughter
And lotsa bottles of water
Will make you healthy, wealthy and smarter!

Print Campaign - Monster.com

Job seekers are in a predicament
They shake their heads in bewilderment
Is the answer 'online recruitment'?

Print Campaign - TheOne Home Furnishing

Neo asked the Oracle, Am I TheOne?
Said the Oracle to Neo, Sorry son...
It can only be Thomas Lundgren.


There was much ado about TheOne's challenge thrown to advertising agencies in the UAE to try and win its account (the CEO wanted the agencies to pitch him through a music video). The firebrand founder and CE(motional) Officer - Thomas Lundgren wanted something 'out of this world' and finally I think it was Lowe MENA that won). The ads appear in pairs weekly once:

Print Campaign - HSBC Bank

Loans and stones
May break my bones
But your ads can't hurt me!

Teaser - Nabeel Perfumes

Some interesting print ads - Find the odd ones out;)

Du - We wait for something

A lot of smoke (and fire too) on Smoking!

Smoking is being banned in all public places by Dubai Municipality....more on that here.
And also since May 31 was World No Tobacco Day, there were a flurry of ads in UAE print. A few of them are reproduced below:

The Dubai Municipality & WHO ad:



One that takes on the Marlboro brand of advertising:




Here's one with long copy:




Here's a topsy-turvy one: 






Another one, a clever image play:

Interesting print ads

1) How SMBs become MNCs...isn't that a wrong usage of the apostrophe in the headline or am I missing something...please leave a comment.



2)




3) Schon Properties - At last a property ad that talks to the common man and his accommodation problems


4) Bur Juman Mall

Universal Studios Theme Park in Dubai!

Downtown Jebel Ali - Print Campaign

Credit Card Ads

Ikea Print campaign

Abu Dhabi Commercial Bank "INsmallMENT" Print Ad

In a text book of advertising...I think it was "The Creative Connection - Advertising, Copywriting and Idea Visualization" which I had read when doing my Visual Communication degree, had outlined different categories of visuals that would trigger the first 'A' in AIDA (Attention-Interest-Desire-Action)....Babies, Animals...(for the rest of the list you'll have to get the book...my copy was borrowed and never returned).

The Abu Dhabi Commercial Bank ad below employs animal visuals to illustrate their concept of "small installments to reduce our problems".



What do you think?

Gulf News Print Campaign

I was wondering how the Gulf News ad campaign was going to extend its theme to a third ad and they've pulled it off...now waiting for the fourth, fifth and sixth :-).

Commercial Heights - Tanmiyat Properties - Print Campaign