1) How SMBs become MNCs...isn't that a wrong usage of the apostrophe in the headline or am I missing something...please leave a comment.
2)
3) Schon Properties - At last a property ad that talks to the common man and his accommodation problems
4) Bur Juman Mall
In a text book of advertising...I think it was "The Creative Connection - Advertising, Copywriting and Idea Visualization" which I had read when doing my Visual Communication degree, had outlined different categories of visuals that would trigger the first 'A' in AIDA (Attention-Interest-Desire-Action)....Babies, Animals...(for the rest of the list you'll have to get the book...my copy was borrowed and never returned).
The Abu Dhabi Commercial Bank ad below employs animal visuals to illustrate their concept of "small installments to reduce our problems".
What do you think?
I was wondering how the Gulf News ad campaign was going to extend its theme to a third ad and they've pulled it off...now waiting for the fourth, fifth and sixth :-).
Hmm...at first glance I mistook this for a desginer wear ad...then I saw their tagline "The coolest water".
Visual twist complemented by a straight line 'Makes you think'.
May 4, GN
May 5, GN
