Yvan C. Goudard, who has finished a stint in Promoseven, Jeddah is now in Dubai. He writes in:
"I finished my contract with promoseven Jeddah as Associate CreativeDirector and have now relocated in Dubai where I am looking for a similar position. My profile and portfolio are online at the following URL: www.yvan.tk.
Feel free to consult it extensively and please allow a couple ofminutes for the website to load as a few videos make it a bit long.
Agencies in Dubai who could use his talents, do contact him:
Email : firstname.lastname@example.org
Mobile : 754 2690
Friday, September 29, 2006
Wednesday, September 27, 2006
Snickers Chocolate bars - the style of this campaign execution tells me it could be Saatchi & Saatchi, Dubai...informed readers, please do clarify. It'll be interesting to see how they develop this campaign theme further.
7Days, 21 Sep 06
7 Days, 19 Sep 06
Tuesday, September 26, 2006
The Arabic version of Emirates Today - Emarat Al Youm (24 Sep 06) was encased in a very colourful and glossy sleeve, advertising Freej.
"FREEJ; the Middle East's first 3D animated series is the brainchild of Mohammed Saeed Harib who also directs the fifteen standalone episodes of fifteen minutes each, launching this September on national television. FREEJ is the tale of four old national women living in a secluded neighborhood in modern day Dubai..."
Looks like it is being sponsored by DU, Etisalat's first competitor in the recently liberalised telecom market in the UAE.
Monday, September 25, 2006
Sunday, September 24, 2006
7Days, 24 Sep 06
7Days, 24 Sep 06
Sony Play Station - Godfather
KT, 21 Sep 06
KT, 18 Sep 06
Kt, 17 Sep 06
KT, 10 Sep 06
7 Days, 10 Sep 06
Carrier Air Conditioners
GN, 9 Sep 06
Campaign ME, 4 Sep 06
KT, 7 Sep 06
KT, 7 Sep 06
Since I landed in Dubai in 1998, have always noticed the Bur Juman print campaigns for their 'dream metaphor' like imagery. Brand Bur Juman has faithfully followed this theme all these years, I guess Team Y&R are responsible for these campaigns. Woke had a post on the Bur Juman logo.
7Days, 20 Sep 06
KT, 20 Sep 06
KT, 14 Sep 06
Saturday, September 16, 2006
When I was a rookie writer (early 1994), a visiting swashbuckling lady creative director from HTA (India) told me that a headline should contain a benefit and an intrigue. In 2002, I read about 'visual/headline twists' in Jim Aitchison's classic "Cutting Edge Advertising" and a good practice - 'if there is twist in the visual, keep the headline straight' and vice versa.
This campaign features a visual twist. You'll be hearing a lot more of twisting in my blog posts from now on!
KT, 11 Sep 06
KT, 9 Sep 06
KT, 4 Sep 06
Tuesday, September 12, 2006
1) Designer Woke has written excellent posts on the 'The Best Corporate Logos in Dubai' and 'Dubai's Worst Corporate Logos'.
2) OceanCreep.com, a jordanian ad professional - Ibrahim Owais' blog, has posted all the classic Bafco Furniture ads executed by Cannes Gold winning Dubai agency, Tonic.
3) Woke writes about the City of Arabia double spread Gulf News ad on UAECommunity blog.
Monday, September 11, 2006
Recently, L&M and Emerald Royal cigarettes had splashed full page ad campaigns in 7Days, Khaleej Times and Gulf News etc. Direct advertising of cigarettes and liquor is banned in some countries (eg. India), so I was surprised to see these ads in the press here. But if you notice, the ads below don't potray the act of smoking. Is it deliberate?
L&M, 7Days, 10Sep06
Emerald GN, 9Sep06
Emerald KT, 7Sep06
The reader's comment and the Editor's response in 7Days -
7DAYS should stop printing tobacco adsIt seems that 7DAYS is having financial problems that make it necessary to promote smoking. What well done and creative Full Page Ads, each displaying and targeting different ages, the L&M targets the teenagers as being cool, to help make their life’s journey better. The Emerald Royal on the other hand appeals the rich and sophisticated.
Editor: We’ll stop printing tobacco ads when they are declared illegal. If we ban advertising just because a section of the community objects to the (legal) activity they advertise, where do we stop?